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16th Annual QVC Presents FFaNY Shoes on Sale 10

Courtesy of QVC, West Chester, PA.

What a better way to start off October, national breast cancer awareness month, than with THE shoe sale of the year to benefit breast cancer research and education. ET on QVC. For the past 15 years QVC Presents FFaNY Shoes on Sale has sold more than 1 million pairs of shoes and has donated more than 30 million dollars to support breast cancer research and educational institutions. Jessica Simpson is this year's honored spokesperson for the event. She be hosting the 3-hour event live in New York City while viewers at home will see shoes live from QVC Studio Park in West Chester. Don't worry you'll catch a glimpse of the New York scene as the adored Lisa Robertson chats with celebrities, presents some shoes, and interviews some of the designers behind the brands. Interspersed throughout the event, we'll see and hear real-life stories from breast cancer survivors as well as from medical professionals on the front lines of breast cancer research, education, and awareness.

Footwear designers from across the globe generously donate shoes and accessories for the event. More than 100,000 shoes from more than 100 designers will be on sale that evening and shoes are sold for half the manufacturer's suggested retail price, with net proceeds benefiting breast cancer research and education institutions around the country. women and worldwide; every 3 minutes a woman in the United States learns she has the disease. It is estimated that 254,650 new cases of breast cancer will be diagnosed among women in 2009.

You don have to wait until October 13th to purchase FFaNY Shoes on Sale, every day throughout the entire month of October, QVC will present a Shoe of the Day each weekday until it sells out. And it not just women's shoes; there are men and children shoes on sale as well as some gorgeous handbags. Nine West Corporation and the Brown Shoe Company, the event's two special benefactors, are donating nearly 20,000 pairs each, bringing shoe shoppers such brands as Enzo Angiolini, Bandolino, AK Anne Klein, Via Spiga, Etienne Aigner, and Carlos Santana. Other companies generously donating shoes include MICHAEL by Michael Kors, Coach Footwear, Cape Clogs, Calvin Klein, UGG Australia, New York Transit, Dr. Martens, Birkenstock, and many, many more.

After not missing a QVC Presents FFaNY Shoes on Sale for the past 7 years, I have a few words of wisdom for you. First, be sure to have a pen and paper in one hand and telephone in the other hand. Or if you are ordering online, be ready to type at super speed. This sale is extremely fast-paced (hit the bathroom before the show, I'm serious!). If you see something you like, do not hesitate, I repeat do not hesitate. In the past, many items sell out as soon as the lovely Jane Treacy has announced the item number and designer. If for anything, you've got to tune in just to hear the ever-so dapper David Venable pronounce the brand, "RocketDog!" At the end of the evening, not only will you be sporting a fantastic pair of shoes (or two or three or four), but you are making a difference in the fight against this devastating disease and aiding research to help find a cure..